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Optiphoenix trained 5 brand teams, now running 300+ experiments independently with unified frameworks.
Build Experimentation Into Your Organization’s DNA.
The Centre of Excellence (CoE) is where Optiphoenix experts transfer the playbooks, frameworks, and training your teams need to run experimentation independently—and at scale.
Growth depends on people, not just tools.
Many teams run ad-hoc experiments, but without the right skills, structure, and governance, results stay scattered. Knowledge lives with a few people instead of the organization.
A CoE solves that. By embedding Optiphoenix experts as trainers, mentors, and system-builders, your teams learn to run experimentation the right way—building a capability that lasts long after a single project.
Three Problems Programs Solve
Training, Playbooks, and Embedded Guidance.
We set up your Centre of Excellence through hands-on learning, practical frameworks, and cross-team workshops
Deliverables include:
CoEs That Created Independence.
SaaS Firm
From scattered testing to a CoE-led system, reduced failed/invalid tests by 35%.
Lifestyle Brand
Enabled their in-house team to design and run server-side tests, accelerating adoption of advanced experimentation
CoEs empower your teams with the skills, systems, and confidence to scale experimentation themselves.
Trainers Who’ve Run the Experiments.
Experts with 10+ years CRO experience across industries.
Proven frameworks used with 150+ brands globally
Practical, hands-on learning (not theory).
Flexible formats: workshops, embedded pods, or hybrid models.
Ready to Train Your Teams for Experimentation at Scale?
CoEs transform experimentation from a dependency to a permanent in-house capability.