The People Behind the Systems
Our Team Philosophy
We believe strong experimentation systems are built at the intersection of:
Strategy
Behavioral insight
Technical execution
Our team reflects this balance.
Our Founders
Our founders bring a decade-plus of experimentation leadership across diverse growth contexts. Their expertise spans CRO, analytics, and decision systems built to operate at scale.
The focus is singular. Build long-term experimentation maturity where learning compounds, signal strengthens, and decisions improve with every cycle.
GURSIMAR GUGRAL
Managing director
KAMAL SAHNI
Director, technology
JASJEET SINGH
Director, strategy
Leadership
Dushyant Wadhankar
Lead CRO
Rahul Ranjan
Lead Engineer
Uday Rathore
Lead Designer
Rizak Sethi
Lead HR
Himanshu Gaur
Head of Sales
Kartik Awasthi
Head of Marketing
Pawan
Accounts and Admin
Life at Optiphoenix
Built by Practitioners, Not Observers
Every system we design is shaped by people who have run experimentation inside real businesses.